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The E-Myth Revisited by Michael E. Gerber

Gerber introduces three critical roles that must be balanced in any business:

1. The Technician – The person who does the work (e.g. the baker in a bakery).
2. The Manager – The person who plans, organizes, and ensures everything is running smoothly.
3. The Entrepreneur – The visionary who dreams of where the business could go in the future.